An Analysis of the Stubbies Advertisement by Coca-Cola Essay Example for Free

An Analysis of the Stubbies Advertisement by Coca-Cola Essay The 2005 ‘Stubbies† advertisement by Coke-Cola owned soft drink company Lemon and Paeroa (LP) is constructed in such manner to produce ‘New Zealand’ within it text. The advertisement has been produced with particular attention and reference to New Zealand and New Zealanders, subjugating a sense of nationalism among viewers. This essay analyses and explains how LP creates and fosters a sense of national identity among viewers through elements of; nationalism, banal nationalism, and symbolism. The 1970s styled advertisement for LP was created by the production company Sliversceen Auckland. The storyline shows a formally dressed suited male entering a tailor shop and becoming acquainted with the casual clothing item of ‘stubbies’ shorts (Vist4ads 2005). These are an iconic clothing item associated with rural New Zealand and are coupled with values such as practicality and comfort. A range of men are then shown in variety of situations depicting the versatility of the stubbies shorts. Although a great deal of focus is given to the stubbies shorts, the item being advertised is the soft drink LP. It is drunk throughout the commercial, and the advertisement suggests that both stubbies shorts and LP are essential items of iconic ‘kiwi’ culture. This is reinforced through catchphrase ‘You were there and so was LP.’ The use of personal pro-noun ‘You’ connects and involves the audience with advertisement through the nationalistic branding technique of ‘co-creation (ZALA VOLCIC and MARK ANDREJEVIC 2011).’The reliance as brand placed upon consumers to build and disseminate the brands identity. The brand LP has constructed their advertisement in a particular way which leaves a reliance on consumers to reflect, build and distribute brand identity of being an iconic ‘kiwi’ favourite soft drink through drawing on their proud heritage and positive pastimes which make up New Zealand identity and culture. The consciousness of a space as a nation requires a level of imagination: a sense of people affiliating to the same state who negotiate and construct meanings. The definition of a nation requires a construction of representation of an image (Bell 1996). LP strives to be an iconic image which in turn encapsulates the embodiment of what it means to part of the nation of New Zealand. Media scholar Claudia Bell states that the building of a nation is not all natural, rather facilitated through socialisation mechanisms that guide us a citizens (Bell 1996). The advertisement aims to guide viewers to reflect on time when men wore ‘stubbies’ and ‘everyone just left their keys in the car anyway’. The portrayal by LP of these events is suggestive that these were ‘the good times’ for New Zealanders. The viewing population of New Zealand absorbs these values, reflections and associations with LP as assumptions of identity, which are unconscious taken on board. The connective association with LP and New Zealand national identity is an is an implicit marketing tool by Cola-Cola in order the present LP as New Zealand ’s drink of choice and a natural feature of a nation as summarized through the slogan â€Å"world famous in New Zealand since ages ago.† This reminds the viewer that a nation can only be formed through history which makes us unique as a nation. Production and construction of ‘New Zealand’ in the advertisement occurs through the advertising construction and production of banal nationalism. Banal nationalism is a concept founded by Michael billig which argues that the consistent reference to the everyday representations of the nation conceptually forms expressions of nationalism such as forming an imagined sense of national solidarity and belonging among those united in a national sense. Billing claims that everyday expressions of nationalism can be as important and reactivate as the representational flag-waving of nations. (PRIDEAUX 2009) Banal nationalism is repeated throughout the LP advertisement in a variety of ways. Firstly the sense of implied unity through the advertisements plotlines desires to be ‘our’ story and a snapshot of everyday New Zealand in the summer time of the 1970s. This is achieved through the voice-over language and popular expressions throughput the advertisement such as the colloquiums â€Å"back in the day† and ‘Kiwi’s.’ The casualness of the phrases projects a sense of understanding and unity among the New Zealand audience. The LP drinking New Zealanders shown the advertisement embody characters which are portrayed as typical ‘Kiwis’ in 1970s such as the small Maori boy with a large afro hairstyle posed next to his bike and the characteristic rural New Zealand bloke complete with singlet, jandals, and a mullet. Banal nationalism also occurs through the advertisement portrayal of typical New Zealand scenes which are familiar with such as the dairy, the rural country side, and a summer barbeque. These are relatable settings to almost any New Zealander and enables personal reflection. The symbols of banal nationalism symbols are most effective because of their constant repetition, and almost subliminal nature, therefore a very powerful marketing and advertising tool. The production of ‘New Zealand’ occurs in the LP advertisement through the placement of a range of symbols which are an attempt to reference and embody New Zealand as a nation. The repeated image of the kiwi bird along the window in scene when a stubbies clad male is impressing a pretty girl is not a coincidence. The kiwi bird is the product of New Zealand and being used to repeatedly remind viewers of their place in the nation, a process Michael billing describes as being ‘flagged,’ a term coined by nations overuse flying nation flags. The kiwi is iconic since the bird is native to New Zealand. The advertisement also couples the kiwi with other iconic symbols associated with New Zealand and national pride such jandals, and the act of a large summer barbeque which are symbolic of deeper meanings to the New Zealander such as relaxation and family. New Zealand indigenous symbols such as the kiwi bird that are distinctively New Zealand are particular important in the production of nationalism within advertisement simply as they are not British. Historically New Zealand derived symbols of national identity from the motherland such as Britannia (Bell 1996). The kiwi build nationality as it is naturally occurring and guides New Zealanders as citizens. Symbols are closely interlinked with national identity as they draw associations among viewers. The production of national symbols like the kiwi into this advertisement that is selling bottled soft drink is not random, rather an attempt to associate the idealised images associated with the symbol and merge with the marketed product o f LP. The advertisers wish to make LP symbolic and iconic and to naturally compel viewers to place LP into their symbolic category of what embodies New Zealand as a nation and what it is to be a New Zealander. New Zealand is multicultural nation and this has been understood by the advertiser by portraying a range of different New Zealander within the thirty second video clip. This is most effectively portrayed in the end scene of summer barbeque. The barbeque is made up both Pakeha and Maori attendees who seen chatting, relaxing, and drinking LP. The use of people who literally look like they are New Zealanders localises the advertisement for effective absorption of values. Although New Zealand has many cultural issues such as regular Treaty of Waitangi disputes, these are brushed aside and New Zealand mixed culture is produced and perceived as positive. Although LP is part of a global multinational company Coke-Cola this is ignored and the advertisement is produced with a distinct New Zea land feel leading consumers to believe the drink is of local origin, in particular the small town of Paeora which the drink shares its name. The advertiser claim ‘world famous in New Zealand’ also slants towards the projection the soft drink is locally produced and therefore competes on a level international soft drinks cannot. (Bell 1996). A key component of nationalism is an understanding of history and the intermingled of both of New Zealand major ethnic races pays homage to New Zealand colonial past and assimilating cultures. LP understands that the world is rapidly changing and globalisation is rapidly expanding and increasing the dominance of transnational marketplace therefore produced affirmation of ‘New Zealand† and nationalism with their stubbies advertisement to showcase and assert distinctiveness of the nation’s unique local, regional, and national identity (Bell 1996). â€Å"Any nation’s existence relies on some sense of loyalty to that nation, on patriotic sentiment, on awareness of nationalism. A sense of shared purpose, a pride in a place, acknowledgment of national success. All these combine in a sense of belonging (Bell 1996)†. Michael Billing noted that Billing noted that every day we are reminded that we belong to a nation through routine occurrences including using passports, the language of political speakers, the media and academia (Billing 1995 ). However through examination it has become apparent that nationalism has become a tool by advertisers to foster nationalist feelings to their audience. The advertisement establishes and produces New Zealand as a nation and then reproduces and represents New Zealand as an LP loving nation. In advertising, the power of recognition is manipulated for economic ends. The ‘stubbies’ advertisement shows an idealised version of New Zealand is order to create a collective inter est in the product. Bibliography Bell, Claudia. Inventing NZ: Everyday Myths of Pakeha Identity. Auckland: Penguin Books, 1996. Billig, Michael. Banal Nationlism . London : Sage Publishing , 1995 . PRIDEAUX, JILLIAN. Consuming icons: nationalism and advertising in Australia. Nations and Nationlism (School of Political Science and International Studies, The University of Queensland) 15, no. 4 (2009): 616–635. Vist4ads. LP stubbies. 2005. http://www.visit4ads.com/details.cfm?adid=20954 (accessed 08 2, 2013). ZALA VOLCIC and MARK ANDREJEVIC. Nation Branding in the Era of Commercial Nationalism. International Journal of Communication 5, 2011: 598–618.

Rules Of The Game English Literature Essay

Rules Of The Game English Literature Essay The main topic in this short story is the communicational barriers between mothers and daughters of different nationalities. All stories that make up the novel are related to this idea of not being able to communicate. First of all, it is hard enough to communicate with ones parents because of the generational gap, but for Waverly it is even more difficult to communicate with her mother because they have been raised in different countries, in different cultures. First of all, at the beginning of the novel there is a little introduction that covers all the themes that the novel deals with. It is the story of a woman who left China accompanied by a swan with dreams and hopes for a better life and when she finally arrived to the United States of America, she was deprived of the swan and was left with a single feather. The woman now whishes she could give her daughter that feather and teach her her meaning. I think that this introduction is the summary of the whole novel, and a good way to understand Rules of the Game. Here we can see that the introduction to the novel raises the issue of the linguistic and cultural barrier that exists between each immigrant mother and her American-born daughter. In this story, the daughter does not realize how lucky she is because she does not know her mothers story. It is impossible for the daughter to understand her mother because she does not know her past. Moreover, the mother actually wants to teach her daughter about her past so that she can learn from it, but her wish is not granted because even though she wants to do it, she is reluctant to do so because she is afraid that her daughter might not understand her or might think that everything she says is nonsense. At the same time that she fears that her daughter will not care about it, she is also fearful that she will not leave a mark in the world. And as we see in the story Rules of the Game, this also happens with the mother in Rules of the Game, Lindo, and her daughter, Waverly. Lindo wishes to teach Waverly everything she knows. Moreover, Lindo wants her daughter to have everything that she didnt have growing up in China. That is the reason why she teaches her daughter the art of invisible strength which is actually self-control. Lindo learns this lesson, and the importance of self-control in a very hard way, as we can see in her tale in The Joy Luck Club, and she gives Waverly all her knowledge even though, by teaching her, she is actually giving her the power to defeat her. Lindo teaches Waverly how to keep things to herself and use them when she needs them. And as we can see, Waverly actually uses this to her advantage throughout the story, to get her mother to let her compete and also to win chess games. The power that Waverly thinks the art of invisible strength has is very well depicted in this quote: I learned why it is essential in the endgame to have a foresight, a mathematical understanding of all possible moves, and patience; all weaknesses and advantages become evident to a strong adversary and are obscured to a tiring opponent I discovered that for the whole game one must gather invisible strengths and see the endgame before the game begins. I also found out why I should never reveal why to others. A little knowledge withheld is a great advantage one should store for future use. That is the power of chess. It is a game of secrets in which one must show and never tell. However, the main problem is that Waverly thinks that her intelligence is everything that she needs to be good at chess. It will be later on in her life that she learns that invisible strength was a very big part in her winning those games. When Waverly is little she has no concern for Chinese culture and she thinks that everything that comes from China is not useful in America. However, even if she does not realize that she is learning from her mother she actually is, and moreover, her mothers teachings have a big impact in her life. On the other hand, there is also a different theme in this story, which is the need of American-born children to separate themselves from the Chinese culture that their parents represent and to have a more separate American identity. The cultural differences make Waverly misunderstand her mothers pride in her achievements as pride in herself. But most importantly she wants chess to be a part of her own identity, separate from that of her mother and therefore, separate from Chinese culture. This is easily seen in her infuriating when her mother tries to advice her on how to play chess even though she apparently does not know anything about chess: Next time win more, lose less. Ma, its not how many pieces you lose, I said. Sometimes you need to lose pieces to get ahead. Better to lose less, see if you really need. Nevertheless, in the end, Waverly is able to win all those games, not only because of her aptitude but also because of her mothers teaching of invisible strength. As we can see in the following quotation, Waverly uses the wind as a metaphor for this invisible strength: Blow from the South, it murmured. The wind leaves no trail. I saw a clear path, the traps to avoid. The crowd rustled. Shh! Shh! said the corners of the room. The wind blew stronger. Throw sand from the East to distract him. The knight came forward ready for the sacrifice. The wind hissed, louder and louder. Blow, blow, blow. He cannot see. He is blind now. Make him lean lean away from the wind so he is easier to knock down. She, as it has already been said, thinks of the invisible strength as the wind, thus aligning herself with the same element her mother had identified with when facing her arranged marriage in China as we can see in the story Red Candle. So it is actually because of her mothers Chinese culture that she gets to be a chess champion. Furthermore, the way Waverly uses this metaphor is very similar to what we think of as Chinese imagery. Lindo is not the only source of Chiniseness that Waverly is exposed to, but also Lao Pao uses a lot of Chinese imagery when he is teaching Waverly to play chess. Another example of the fact that Waverly sees her mother, who represents Chinese culture, as something to reject and fight is that she depicts her mother as an actual opponent. The struggle for control between Waverly and her mother is symbolized in the dreamlike chess game at the end of Rules of the Game. Waverlys opponent in this game is two angry black slits. When Waverly confronts her mother during their shopping expedition, Lindos eyes turn into dangerous black slits. In the final line of the story, Waverly thinks, I closed my eyes and pondered my next move. Waverly does this in an attempt to break from the Chinese culture and trying to achieve an identity of her own, separate from that of her family, and, especially, her mother. Aside from the issue of linguistic and cultural barriers, and the need for a separate identity for the second generation, another important theme that this story deals with is storytelling. In the introduction of the novel, Tan uses a very short story in which we find the little tale that we mentioned before and which we may even consider it as a fairy tale. This brief introduction to the novel, like the feather that the introductions main character owns, symbolizes the importance of knowing the past to learn from it, and the only way to do it is by telling past experiences so that other people might learn from them. By stating this, all significance is given to storytelling. Additionally, storytelling acquires even more relevance for the children of Chinese immigrants, who are neither fully Chinese nor American and seek their identity in those stories. The oral tradition of the Chinese culture is like Russian matriuska dolls or a spiral case, as there is always a story embedded on another which is told from one person to another and thus there is no end to it. In this case, the introduction is a story in itself about a woman who is immigrating to America; this story has a fairy tale inside: the story of the duck stretching its neck to become a goose and instead became a swan. The mothers in the novel, by telling tales are ensuring that their story, the people in it, and their culture will not die with them, all those things will pass onto following generations, starting with their daughters. They also achieve the goal of making their daughters feel like they belong somewhere. When Lindo tells Waverly stories she is ensuring that she will be remembered by her daughter, and that she will pass on to her all her knowledge. Aside from this we should also make clear that circularity is a main characteristic of storytelling and also of this short story too. At the beginning of the short story, Lindo tells Waverly that strongest wind cannot be seen, and at the end of the short story we get the same sentence strongest wind cannot be seen even though this time it is Waverly who imagines her mother saying this. Therefore we can see how circularity and storytelling shape this short story. It is important to add that various narrators throughout the novel dwell on the idea of not being able to translate ideas, feelings, or cultural concepts from one language to the other. Mothers and daughters do not share the same language and therefore communication becomes only possible with the translation of Chinese into English, or vice versa. Thus the whole meaning that they want to pass onto the other person is lost in translation, their intentions might be misinterpreted. The mothers in this novel choose storytelling as their way of communicating due to the fact that neither the daughters speak much Chinese nor the mothers much English; there is an evident language barrier that they overcome by telling stories that they can all understand and from where they can simply get the moral. For example, Waverly remembers that her mother told her the story of a careless girl who ran into a crowded street and was crushed by a cab. So, as we can see storytelling in this case is being us ed as a cautionary tale. Moreover, Lindo does not explain explicitly the importance of self-control, but she actually uses a metaphor, the wind, to teach Waverly about this. And we can also see that because of the lack of communication, Waverly misinterprets her mother, and thinks she is giving herself credit for her daughters achievements. In conclusion,

Brain Development And The Process Of Learning Languages Psychology Essay

Brain Development And The Process Of Learning Languages Psychology Essay A baby speaks directly to the camera: Look at this. Im a free man. I go anywhere I want now. He describes his stock-buying activities, but then his phone interrupts. Relentless! Hang on a second. He answers his phone. Hey, girl can I hit you back? That scenario has been very common in commercials and movies throughout the past 15 years in which the majority of viewers perceive it as unrealistic and very comical. Joshua Hartshorne published a article called Why Dont Babies Talk Like Adults? in Scientific American Mind which attempts to answer the question: Why dont young children express themselves articulately? Researchers are uncovering clues about the brain development and the mysterious process of learning a language by attempting to answer the question: Why dont young children express themselves articulately?, in which they have discarded the copycat theory. Which states that infants learn to express themselves articulately by copying what they hear. In other words infants will listen to the words that are used by adults in several situations and later on imitate them accordingly. But adults have not been expressing them in one word sentences or even in short sentences. Therefore, the copycat theory does not explain why toddlers are not fluent as adults, but brings us to a very critical question why do infants speak in one-word sentence? Over the past century scientists have settled on two reasonable possibilities. First theory is called Mental Development Hypothesis which states that infants speaks in one word or short sentences because their brains are still immature and much undevelo ped. Therefore, they cannot dominate adult speech. The supporting argument is that infants do not learn to walk until their body is ready; likewise, they will not speak multiword sentences or use word ending and function words before their brains is capable of doing so. The second theory is called Stages of Language hypothesis, which states that speech is an incremental step progress. A basketball player his or her jump shot before learning to both jump and shoot, and children learn to add and then multiply, never in the reverse order. For instance, in a 1997 review article published by two cognitive scientists, Elizabeth Bates of University of San Diego and Judith C. Goodman from University of Columbia found that kids usually begins speaking in two word sentences only after they have learned a certain amount of single words. In other words children must cross a linguistic threshold so the word combination process can be developed. The differences between both theories are: Mental D evelopment Hypothesis states the patterns in language learning should depend on a childs level of cognitive development and Stages of Language Hypothesis states that learning language patterns are not dependable on the brain development. However, to prove which has hypothesis is correct has been extremely difficult because most children learn language at around the same age, thus in similar stages of cognitive development. But 2007 Harvard neuroscientists Jesse Snedeker, Joy Garen and Clarissa L. Shafto found an ingenious way around the problem. They studied the language development of 27 children adopted from China between the ages of two and five years. International adoptees are ideal population in which to test the competing hypothesis about how language is learned because many of them are no longer exposed to their birth language after arrival in U.S and they must learn English similar way infants do, by listening and by trial and error. Even though those international children had a more mature brain, just as American born infants, their first English sentences consisted of single words and were largely bereft of function words, word endings and verbs. The researchers also found that adoptees and native children started combining words in sentences when their vocabulary reached the same size. Therefore, it suggests that what is relevant is not how old a child is or how mature their brains are but the number of words they know. The finding that having a more mature brain does not avoid the toddler talk stage suggests that infants speaks in one word sentences or even short sentence not because they have a infant brain but because they having only initiated the process of learning an language. In fact they must accrue sufficient vocabulary to be able to expand their conservations. In conclusion infants do not express themselves as adults because language development is a gradual process. Therefore, Stages of Language Hypothesis is the most supported theory. The article Why Dont babies Talk Like Adults By Joshua Hartshorne was published Scientific American Mind. Scientific American Mind has been bringing its readers unique insights about developments in science and technology for more than 160 years therefore I had curiosity analyze the information that has been shared with so many readers throughout years. The structure of the article was not very organized. I had to read the article more than once so I could identify theories of language development therefore the structure of his article made it difficult for the reader to identify his main arguments. Although, Hartshorne does very good job in introducing, explaining and concluding each theory. He also provides his reader with a scientific research conducted by Harvard neuroscientists that analysis The Adoption Effect. He should have explained a little more in depth about experiment procedures so the readers could know how it was conducted. Also in his conclusion he does not tie the hi s final arguments to the initial question: Why dont young children express themselves articulately? But he leaves it to the reader to tie it together. I did not agree to the sentence: Behaviorism, the scientific approach that dominated American cognitive science for the first half of the 20th century, made exactly this argument. It is very inaccurate to claim that behaviorism ever dominated cognitive science because Cognitive science is one approach to the study of human behavior, Behaviorism another approach. He should have explained more in depth that cognitive science which is normally chosen to contrast with the approach taken by behaviorists, who preferred to study behavior without recourse to such notions as thought or the mind. Future research made me acknowledge that behaviorism and cognitive science co-exist, with behaviorism being the elder approach by fifty years or so. Overall, his article was informative and correct although should have been more scientific. Joshua Hart shorne also did not go into the mechanical or scientific area of language Development therefore it provoked me to research the topic more into depth which seems to be the purpose of Scientific Mind articles.

The Laurel Falls Jump :: Personal Narrative Swimming Papers

The Laurel Falls Jump The water looked at least a mile away. How could I be up this high? It had only taken me minutes to hike up to this ledge. Maybe my weariness from the hike and swim had confused me, and I had not realized how long it took me to get here, or had the cliff actually gotten taller since the last time I was here? Whatever the reason, I knew this was higher than I wanted to be. How high was I really? Thirty feet, forty, one hundred feet even? What would Elaina think? Laurel Falls are beautiful waterfalls near Hampton, Tennessee about a thirty-minute drive from Johnson City. One of the best characteristics about Laurel Falls is that they are accessible and easy to find. This makes them a great place to take your friends, family, or girlfriend. Driving through Hampton, one can find a couple of different routes to take to the falls entrance. The first route is in close proximity with the town of Hampton. It is about a seven-mile hike one-way and has some treacherous trail to hike. The second route is much shorter. It is only about a mile and a half long and is a very manageable hike. The second route takes longer to get to because you have to drive farther into the mountains to reach the trailhead. Both routes connect with the Appalachian Trail. â€Å"From Johnson City, go northeast to Elizabethton. From Elizabethton, take RT 321 southeast to Hampton. In Hampton, follow signs to ‘Dennis Cove Recreation Area’. T his takes you onto Dennis Cove Rd. Go east on Dennis Cove Rd., winding up the mountain about 4-5 miles until it crosses the Appalachian Trail (AT), where there is a parking area on the left and an information sign. If you get to the Dennis Cove Campground, you have gone too far† (MikenMel). I had been to Laurel Falls many times before, and I thought that I knew a lot about them. Well I was in for a big surprise.

Abortion in Hemingways Hills Like White Elephants Essay -- Hills Like

Abortion in Hemingway's Hills Like White Elephants The story "Hills Like White Elephants" is a conversation between a young woman `Jig' and an American man waiting for a train at a station in Spain. The author never names the topic of their discussion but as their dialogue progresses; it becomes evident that Jig is pregnant. The man wants Jig to abort the unborn child but she is unconvinced and wants to become a mother. Hemingway has brilliantly written the story's dialogue which "captures the feel of a private conversation while at the same time communicating the necessary narrative background" (O'Brien 19). At the end of the story, it is unclear as to what decision has been made; however, Hemingway gives the reader several clues regarding what Jig feels, and what she wants to do. Jig's private thoughts are illuminated by Hemingway's description of the setting, the character, and the conflict. Stanley Renner suggests that, as a result of the couple's discussion, "Jig has become able to make a more clear-sighted estimation, and perha ps a better choice, of men" Wyche(59). The couple's inability to communicate effectively their true thoughts and emotions makes their dialogue very appealing. The story examines the gender differences and miscommunications as they influence the decision whether to abort the unborn child or not (Smiley). In his book on Hemingway, published in 1999, Carl P. Eby points out that "[f]or the past two decades, Hemingway criticism has been dominated by a reconsideration of the role of gender in his work" (Bauer 125). Hemingway's characters in the story represent the stereotypical male and female in the real world, to some extent. The American is the typical masculine, testosterone-crazed male who just ... ...s'. The Hemingway Review, 22 (1) (Fall 2002): 56-71. EBSCOhost. Renner, Stanley "Moving to the Girl's Side of `Hills Like White Elephants'." The Hemingway Review, 15 (1) (Fall 1995): 27-41. As Rpt. in Wyche, David "Letting the Air into a Relationship: Metaphorical Abortion in `Hills Like White Elephants'. The Hemingway Review, 22 (1) (Fall 2002): 56-71. EBSCOhost. Eby, Carl P. "Hemingway's Fetishism: Psychoanalysis and the Mirror of Manhood. Albany: State University of New York Press. As Rpt. in Bauer, Margaret D. "Forget the Legend and Read the Work: Teaching Two Stories by Ernest Hemingway. College Literature, 30 (3) (Summer 2003): 124-37. EBSCOhost. Burroway, Janet. Writing Fiction: A Guide to Narrative Craft. 6th ed. New York: Longman, 2003. As Rpt. in Rankin, Paul "Hemingway's `Hills Like White Elephants'." Explicator, 63 (4) (Summer 2005): 234-37.

Hdfc Bank Essay

The first modern bank was founded in Italy in Genoa in 1406, its name was Banco di San Giorgio (Bank of St. George). Many other financial activities were added over time. For example banks are important players in financial markets and offer financial services such as investment funds. In some countries such as Germany, banks are the primary owners of industrial corporations while in other countries such as the United States banks are prohibited from owning non-financial companies. In Japan, banks are usually the nexus of cross share holding entity known as zaibatsu. In France â€Å"Bancassurance† is highly present, as most banks offer insurance services (and now real estate services) to their clients. 1.2 DEFINITION: The definition of a bank varies from country to country. Under English law, a bank is defined as a person who carries on the business of banking, which is specified as: †¢ Conducting current accounts for his customers †¢ Paying cheques drawn on him, and †¢ Collecting cheques for his customers. 1.3 OBJECTIVE OF THE STUDY: The Objective of this on the job training is to study the importance of the potential customers and their value to the bank and creating the awareness among them about the importance of current accounts and keep a good relationship with them for the bank’s benefit. 1.4 ORIGIN OF THE BANK: The name bank derives from the Italian word banco â€Å"desk/bench†, used during the Renaissance by Florentines bankers, who used to make their transactions above a desk covered by a green tablecloth. However, there are traces of banking activity even in ancient times. In fact, the word traces its origins back to the Ancient Roman Empire, where moneylenders would set up their stalls in the middle of enclosed courtyards called macella on a long bench called a bancu, from which the words banco and bank are derived. As a moneychanger, the merchant at the bancu did not so much invest money as merely convert the foreign currency into the only legal tender in Rome- that of the Imperial Mint. 1.5 PRESENT STATUS OF THE BANK: Worldwide assets of the largest 1,000 banks grew 15.5% in 2005 to reach a record $60.5 trillion. This follows a 19.3% increase in the previous year. EU banks held the largest share, 50% at the end of 2005, up from 38% a decade earlier. The growth in Europe’s share was mostly at the expense of Japanese banks whose share more than halved during this period from 33% to 13%. The share of US banks also rose, from 10% to 14%. Most of the remainder was from other Asian and European countries. . The US had by far the most banks (7,540 at end-2005) and branches (75,000) in the world. The large number of banks in the US is an indicator of its geography and regulatory structure, resulting in a large number of small to medium sized institutions in its banking system. Japan had 129 banks and 12,000 branches. In 2004, Germany, France, and Italy had more than 30,000 branches each—more than double the 15,000 branches in the UK. 1,6 FUTURE OF THE BANK : The future is integration as people will have less time for banking. People will want to process more transactions on the Internet. There will be more activity in terms of applications and services on the mobile. Geography will not be an inhibitor any more as everything is executable on the Net. â€Å"Integration is the next real big thing. As a customer you will want a one-stop shop that will take care of all your needs. For instance people will want to buy their mutual funds, redeem their mutual fund, buy insurance policies, renew policies, buy cinema tickets, railway tickets, and numerous similar transactions through the bank. The ATM will still serve as a cash dispensing medium, but the Internet and mobile will be very active†. [pic] 2.1 ORIGIN OF THE ORGANIZATION : H.D.F.C was set up on 17th October, 1977 by I.C.I.C.I. out of the consideration that a specialized institution was needed to channel household savings as well as funds from the capital market into the housing sector. H.D.F.C. has emerged as the largest mortgage finance institution in the country. The main objective of H.D.F.C. is to develop significant expertise in retail mortgage loans to different market segments and to have a large corporate client base for its housing related credit facilities. The main aim of H.D.F.C. is to support or aid in the promotion of home ownership. H.D.F.C. is India’s leading housing finance company and for all practical purposes is synonymous with the domestic housing finance industry. The primary objective of H.D.F.C is to enhance residential housing stock and promote home ownership. One of its major objectives is to increase flow of resources for housing through the integration of housing financial institutions with the domestic market. H.D.F.C. has developed a strong market reputation large shareholder base and unique consumer franchise. H.D.F.C. is India’s premier housing finance company in India as well as in international markets. It has maintained a consistent and healthy growth in its operations to remain the clear market leader in mortgages in India. The company has been constantly engaged into innovation and innovative practices since its birth. 2.2 GROWTH AND DEVELOPMENT OF THE ORGANIZATION: HDFC Bank reported a 43 percent growth in net profit at Rs.75.5 crore for the third quarter ended December 31, 2001, as against Rs 52.8 crore in the corresponding quarter previous fiscal. The jump in net profit was primarily due to other income which almost doubled to Rs 85.5 crore from Rs 47.5 crore. Speaking to analysts at a conference call today, January 15, 2002, Paresh Suthankar, head – credit risk and investments, reiterated the bank’s earlier guidance of a 25-30 per cent compounded annual growth rate (CAGR) in its top line for the next two to three years. The bank does not see any reason to revisit its guidance and stands by it. It expects the projections to hold true as long as the market environment is relatively stable and does not move to an extreme of either a boom or a total bottoming out. The bank is open to acquisitions as a vehicle of growth, but any growth via acquisitions would be over and above its projected growth rate of 25-30 per cent. At present, it is not working on any deal but there are acquisition prospects in the Indian scene, giving rise to opportunities for inorganic growth. The bank’s exposure to capital markets is around 6-7 per cent, against the Reserve Bank of India (RBI) norms of 5 per cent. The bank expects to bring it down to within the stipulated limit by the end of this fiscal. The bank has made a lot of headway in its retail thrust with retail accounts going up to 1.9 million from 1.4 million a year back. The branch network now stands at 147 outlets in 63 cities and the ATM network at 360 compared to 231 ATMs as on March 31, 2001. The debit card base is at six lakh. On the advances side, car loans have really picked up and now form almost 50 per cent of the total retail advances, with the remaining being accounted for by loan against securities and other loans. In fact in case of car loans, the bank now covers around 30 cities against just eight-nine a year back. 2.3 PRESENT STATUS OF THE ORGANIZATION: HDFC Bank Limited provides various financial products and services. It operates in three segments: Personal Banking, NRI Banking, and Wholesale Banking. The Personal Banking segment provides savings, and current and fixed deposit accounts. It also offers personal, home, two wheeler, new car, used car, gold, education, healthcare, commercial vehicle, working capital, construction equipment, and warehouse receipt loans. In addition, this segment provides safe deposit lockers; credit, debit, and prepaid cards; mutual funds, general and health insurance, bonds, and equities and derivatives products; and forex and payment services. The NRI Banking segment’s deposit products include rupee savings accounts, rupee current accounts, rupee fixed deposits, foreign currency deposits, and accounts for returning Indians. Its loan products comprise home loans, loans against securities, loans against deposits, and gold credit cards. The Wholesale Banking segment offers funded services, which consist of working capital finance, short term finance, bill discounting, and export credit; and non-funded services, such as letters of credit, bank guarantees, and collection of documents to corporations, and small and medium enterprises. It also various services to banks, financial institutions, mutual funds, stock brokers, insurance companies, commodity businesses, and trusts. As of March 31, 2008, it had a network of 761 branches and 1,977 automated teller machines in 327 cities in India. [pic] 2.4 FUNCTIONAL DEPARTMENT OF THE ORGANIZATION: HDFC Bank Limited is located in New Friends Colony, New Delhi. This organization Includes functional departments as follows: 1. Current Account Department 2. Saving Account Department 3. Trade Department 4. Salary Department 5. Cash Department 6. Demat Account Department 2.5 ORGANIZATION STRUCTURE AND CHART: [pic] 2.6 PRODUCT AND SERVICE PROFILE OF THE ORGANIZATION: HDFC Bank mainly provides three kinds of banking services: †¢ Personal Banking †¢ NRI Banking †¢ Wholesale Banking The following are the products and services provided by the HDFC bank HDFC Bank provides loans like Personal Loans , Home Loans , Educational Loans , Two Wheeler Loans , New car Loans, Used Car Loans, Overdraft Against Car, Express Loans, etc. HDFC Bank provides Credit, Debit and Prepaid Cards to help you meet your financial objectives. HDFC Bank provides facilities like Mutual Funds, Insurance, General & Health Insurance, Bonds, Financial Planning, Knowledge Center, Equities & Derivatives, and Mudra Gold bar. If you need to deal in foreign currency and keep tabs on exchange rates every now and then, transfer funds to India, make payments etc., HDFC Bank has a range of products and services that you can choose from to transact smoothly, efficiently and in a timely manner. With HDFC Bank’s payment services, you can bid goodbye to queues and paper work. HDFC’s range of payment options make it easy to pay for a variety of utilities and services. HDFC Bank provides many typ es of accounts like: †¢ Saving Account †¢ Current Account †¢ Demat Account †¢ Salary Account HDFC Bank has designed two programs to make banking easier for the customers and they are †¢ HDFC Bank Preferred Programme †¢ HDFC Bank Classic Programme. HDFC Bank offers Private Banking services to high net worth individuals and institutions. HDFC Bank offers you quick, economical and convenient options to remit and transfer funds to India. Corporate Banking reflects HDFC Bank’s strengths in providing our corporate clients in India, a wide array of commercial, transactional and electronic banking products. HDFC Bank acts as an active medium between the government and the customers by means of various services. 2.7 CURRENT ACCOUNT IN DETAIL: Features & Benefits: [pic]Free Account to account funds transfer between HDFC Bank accounts Free payment and collection through RTGS. Free payment and collection using NEFT (through Net banking) Free up to 50 Demand Drafts per month and can be issued from any HDFC Bank Branch Free up to 50 Pay Orders (PO) per month and can be issued from any HDFC Bank Branch. Free anywhere collection & payment transactions (clearing) within HDFC Bank branch network (except Dahej), up to Rs.100 lacs per month. Convenience to withdraw & deposit cash at all our branches* Free 300 â€Å"At Par† cheques leaves per month. Register for InstaAlert service and receive updates on your account as and when the select transaction happens – all this without visiting the branch or ATM! HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup and Cash Delivery, through a reputed agency. Enjoy facilities like 24-hour Phone Banking, Net Banking and Mobile Banking that helps you check your balance & transaction details, find out the status of your cheque or stop cheque payment. Fees & Charges for Plus Current Account: Minimum Balance (Average Quarterly Balance)—————-Rs. 100,000/- Non-Maintenance Charges per quarterCharge of Rs.6,000/- per quarter, if AQB is less than Rs.50,000/- Charge of Rs.1, 500/- per quarter, if AQB is less than Rs. 100,000/- but > = Rs. 50,000/- Cheque Book Charges (Issued by Bank)——-Payable-at-par Free 300 cheques leave per month. Charges Rs 2/- per leaf beyond 300 leaves Remittance facility through own Bank: Demand Drafts (DD) payable HDFC Bank Locations (Issued from any branch) / Duplicate DDFree up to 50 DDs per month. Above 50 transactions, charges @ Rs. 25/- per Demand draft Pay Orders (PO) – on HDFC Bank Locations (Issued from Any Branch) / Duplicate PO Free up to 50 POs per month. Above 50 transactions, charges @ Rs. 25/- per Pay-order Issuance of DD/ PO through Phone BankingAll standard charges for DD / PO are applicable as above. Only DD / PO amount up to Rs 500,000/- are accepted at Phone banking. DD/PO-Cancellation/RevalidationRs.50/- per instrument NEFT/EFT Transactions: Payments————-Free Collections————Free RTGS Transactions: Payments————-Free Collections————Free Local Transactions (At home branch location) : Local cheques collections & payments—————————————Free Account to Account Fund Transfer within HDFC Bank- —————–Free Anywhere Transactions (except Dahej) Account to Account Fund Transfer within HDFC Bank-Free Payments & Collections at HDFC Bank Locations-Free up to Rs.100 lacs per month, beyond which charges @ Rs. 0.50/1000, min Rs. 25 Bulk Transaction ChargesAll transactions are subject to a maximum of 250 transactions per month, beyond which charges @ Rs.5/- per transaction would be levied. Includes all Local / Anyhwere clearing and transfer transactions Remittance facility through other Bank: Issue of Demand Drafts (DD) / Duplicate DD (Correspondent tieup)Rs.2.00 per Rs.1000/- Minimum Rs.50/- DD-Cancellation / Revalidation—-Rs.50/- per instrument Cheque Collection: Outstation through own bank——Collection: Free, only courier charges of Rs 20 per instrument Outstation through another bank (Correspondent bank locations) : Rs.4/- per Rs.1,000/-, min Rs.50/-For Clean locations (non-correspondent bank locations) & Non-MICR Cheques: Rs.6.5/- per Rs.1,000/-, min Rs 50 (inclusive of courier charge of Rs 25) Cash Transactions : 1. Cash Deposit Cash Deposit-Home Branch Location—-Free up to Rs.10 lacs per month or 50 transactions which ever is lower, Deposit in excess of Rs.10 lacs or 50 transactions will be charged @ Rs.2/- per Rs.1,000/-, minimum Rs.50/-. (Cash deposit at non-home branches within home-branch city subject to limit of Rs.100, 000/- per account per day) Cash Deposit -Non Home location——–Maximum Rs.100, 000/- per day. Charges @ Rs. 3/1000, min Rs. 50 2. Cash Withdrawal Cash Withdrawal-Home Branch—Free at Home Branch Cash Withdrawal-Non Home Branch-Intercity & Intracity——Free up to Rs.50,000/- per day, beyond which charges @ Rs.2/1000, min Rs.50/- (Only for incremental amount), Third party cash withdrawal allowed only up to maximum Rs. 50,000/- per transaction. Features & Benefits [pic]Free Account to account funds transfer between HDFC Bank accounts. Free RTGS/NEFT Transactions. Free up to 30 Demand Drafts (DD) per month and can be issued from any HDFC Bank Branch. Free up to 30 Pay Orders (PO) per month and can be issued from any HDFC Bank Branch. Free anywhere collection & payment within HDFC Bank branch network (except Dahej), up to Rs.50 lacs per month. Convenience to withdraw & deposit cash at all our branches* Free 200 â€Å"At Par† cheque leaves per month. Register for InstaAlert service and receive updates on your account as and when the select transaction happens – all this without visiting the branch or ATM! Fees & Charges for Trade Current Account [pic]Description of Charges Minimum Balance (Average Quarterly Balance) ——-Rs. 40,000/- Non-Maintenance Charges per quarter———Charge of Rs.1,200/- per quarter, if AQB is less than Rs.40,000/- Cheque Book Charges (Issued by Bank) ———-Payable-at-par 200 cheques leave Free per month. Charges Rs 2/- per leaf beyond 200 leaves Remittance facility through own Bank Demand Drafts (DD) payable HDFC Bank Locations (Issued from any branch) / Duplicate DD Free up to 30 DDs per month. Above 30 transactions, charges @ Rs. 25/- per Demand draft Pay Orders (PO) – on HDFC Bank Locations (Issued from Any Branch) / Duplicate PO Free up to 30 POs per month. Above 30 transactions, charges @ Rs. 25/- per Pay-order Issuance of DD/ PO through Phone Banking All standard charges for DD / PO are applicable as above. Only DD / PO amount up to Rs. 500,000/- are accepted at Phone banking. DD/PO-Cancellation/Revalidation——————-Rs.50/- per instrument NEFT/EFT Transactions: Payments————————Free Collections———————–Free RTGS Transactions : Payments————————Free Collections———————–Free Local Transactions (At home branch location) Local cheques collections & payments————————————-Free Account to Account Fund Transfer within HDFC Bank —————-Free Anynhwere Transactions (except Dahej) Account to Account Fund Transfer within HDFC Bank——————Free Payments & Collections at HDFC Bank Locations———————Free up to Rs.50 lacs per month, beyond which charges @ Rs. 0.50/1000, min Rs. 25 Bulk Transaction Charges All transactions are subject to a maximum of 150 transactions per month, beyond which charges @ Rs.5/- per transaction would be levied. Includes all Local / Anywhere clearing and transfer transactions. Remittance facility through other Bank Issue of Demand Drafts (DD) / Duplicate DD (Correspondent tie up) —–Rs.2.00 per Rs.1000/- Minimum Rs.50/- DD-Cancellation / Revalidation————————————-Rs.50/- per instrument Cheque Collection Outstation through own bank————–Rs. 0.50/1000, min Rs. 25 per instrument Outstation through another bank———-Correspondent bank locations: Rs.4/- per Rs. 1, 000/-, min Rs.50/-For Clean locations (non-correspondent bank locations) & Non-MICR Cheques: Rs.6.5/- per Rs.1,000/-, min Rs 50 (inclusive of courier charge of Rs 25) Cash Transactions 1. Cash Deposit Cash Deposit-Home Branch Location Free up to Rs.5 lacs per month or 40 transactions which ever is lower, Deposit in excess of Rs.5 lacs or 40 transactions will be charged @ Rs.2/- per Rs.1,000/-, minimum Rs.50/-. (Cash deposit at non-home branches within home branch city subject to limit of Rs. 50,000/- per account per day) Cash Deposit -Non Home location Maximum Rs.50, 000/- per day. Charges @ Rs. 3/1000, min Rs. 50 2. Cash Withdrawal Cash Withdrawal-Home Branch Free at Home Branch Cash Withdrawal-Non Home Branch-Intercity & Intracity Free cash withdrawals up to Rs.50, 000/- per day, beyond which charges @ Rs.2/1000, min Rs.50/- (Only for incremental amount), Third party cash withdrawal allowed only up to maximum Rs. 50,000/- per transaction. HDFC Bank Trade offers you a host of features that sets it apart from regular Current Accounts that most banks offer. They are: Free inter-city clearing between HDFC Bank branch locations (except Dahej) up to Rs.50 lakhs per month. Free Accounts to account funds transfer between HDFC Bank accounts, inter-city. Free up to 30 Pay-orders per month. Free up to 30 demand-drafts per month. Free RTGS & NEFT Transactions. Features & Benefits Free anywhere collection & payment within HDFC Bank branch network (except Dahej), up to Rs.25 lacs per month, incremental amount to be charged @ Rs.1.50 per Rs.1,000/-, min Rs.25/- Free NEFT Transactions. Free RTGS collection. RTGS payment @ Rs.100/- per transaction. Inter-city Account to accounts funds transfer between HDFC Bank accounts at a nominal charge of Rs.15/- per transactions. Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to Rs.50,000/- at flat cost of Rs.40/-. DDs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/- and can be issued from any HDFC Bank Branch . Free Pay Order (PO) above Rs.100,000/-. Pay Order up to Rs.50,000/- at flat cost of Rs.40/-. POs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/- and can be issued from any HDFC Bank Branch . Free 100 â€Å"At Par† cheque leaves per month Register for InstaAlert service and receive updates on your account as and when the select transaction happens – all this without visiting the branch or ATM! Fees & Charges for Premium C/A Description of Charges Minimum Balance (Average Quarterly Balance) ————————-Rs. 25,000/- Non-Maintenance Charges per quarter—————————–Charge of Rs.900/- per quarter, if AQB is less than Rs.25, 000/- Cheque Book Charges (Issued by Bank) Payable-at-par————————100 cheques leaves Free per month. Charges Rs 2/- per leaf beyond 100 leaves Other Current Account facilities Issue of Duplicate / Adhoc Statement Branch: Rs 100/- per statement * Phone Banking: Rs 50/- per statement (Non IVR) and Rs 30/- per statement (IVR) Net Banking: Rs 30/- per statement ATM & Mobile Banking: Rs 50/- per statement. Mode of calculation of minimum average quarterly balance Average of daily closing balances of each day spread over a period of three months. Remittance facility through own Bank Demand Drafts (DD) payable HDFC Bank Locations (Issued from any branch) / Duplicate DD DD Amount Up to Rs. 50,000 charges Rs. 40/- per DD, Above Rs. 50,000 and up to Rs. 100,000- Rs. 25/-, Above Rs. 100,000- Free Pay Orders (PO) -on HDFC Bank Locations (Issued from Any Branch) / Duplicate PO PO amount Up to Rs. 50,000 charges Rs. 40/- per PO, Above Rs. 50,000 and up to Rs. 100,000 – Rs. 25/-, Above Rs. 100,000- Free Issuance of DD/ PO through Phone Banking: All standard charges for DD / PO are applicable as above. Only DD / PO amount up to Rs 500,000/- are accepted at Phone banking. DD/PO-Cancellation/Revalidation———————————Rs.50/- per instrument NEFT/EFT Transactions: Payments————————Free Collections———————-Free RTGS Transactions: Payments———————–Rs. 100/- per transaction Collections———————-Free Local Transactions (At home branch location) Local cheques collections & payments—————————-Free Account to Account Fund Transfer within HDFC Bank ——-Free Anywhere Transactions (except Dahej) Account to Account Fund Transfer within HDFC Bank Rs.15/- per transaction Payments & Collections at HDFC Bank Locations Free up to Rs. 25 lacs per month, Charges at Rs.1.50/1000, min Rs. 25 Bulk Transaction Charges: All transactions are subject to a maximum of 100 transactions per month, beyond which charges @ Rs.5/- per transaction would be levied. Includes all Local / Anywhere clearing and transfer transactions. Remittance facility through other Bank: Issue of Demand Drafts (DD) / Duplicate DD (Correspondent tie up) ——-Rs.2.00 per Rs.1000/- Minimum Rs.50/- DD-Cancellation / Revalidation————————————-Rs.50/- per instrument Cheque Collection: Outstation through own bank Rs.2.50 per Rs.1, 000/- for Cheques drawn on HDFC Bank Locations, min Rs. 50 per instrument. Outstation through another bank Correspondent bank locations: Rs.4/- per Rs.1, 000/-, min Rs.50/-For Clean locations (non-correspondent bank locations) & Non-MICR Cheques: Rs.6.5/- per Rs.1, 000/-, min Rs 50 (inclusive of courier charge of Rs 25) Cash Transactions 1. Cash Deposit Cash Deposit-Home Branch Location Free up to Rs.3 lacs per month or 25 transactions which ever is lower, Deposit in excess of Rs.3 lacs or 25 transactions will be charged @ Rs.2/- per Rs.1,000/-, minimum Rs.50/-. (Cash deposit at non-home branches within home branch city subject to limit of Rs. 25,000/- per account per day) Cash Deposit -Non Home location Maximum Rs.25, 000/- per day. Charges @ Rs. 3/1000, min Rs. 50 2. Cash Withdrawal Cash Withdrawal-Home Branch———————————-Free at Home Branch Cash Withdrawal-Non Home Branch-Intercity & Intracity Free cash withdrawals up to Rs.25,000/- per day, beyond which charges @ Rs.2/1000, min Rs. 50/- (Only for incremental amount), Third party cash withdrawal allowed only up to maximum Rs.50,000/- per transaction. With HDFC Bank Flexi Current Account your Cash Deposit and Anywhere Transaction limits are a multiple of the balance you maintain in your Current Account. So, during peak seasons, you get the benefit of higher transaction limits due to the higher average balances maintained in your account. What’s more, during lean seasons, you need not bother about maintaining huge balances to enjoy high transaction limits, which you anyway may not need. Flexi Current Account requires you to maintain a minimum Average Monthly Balance (AMB) of just Rs. 75,000. Features & Benefits Enjoy dynamic free limits on Intercity Payments, Collections & Funds Transfer as well as Cash Deposit at home location branches based on the AMB maintained* For example, you maintain an AMB of Rs.2,00,000/- in a particular month. Your dynamic free transaction limits for that month would be as per the following table: [pic] Transaction—————————————Dynamic Free Limits* Cash Deposit at Home Branch Location Anywhere Payments, Collections & Funds Transfer (except Dahej) Free up to Rs.1, 00, 00,000/- in that particular month Pay your vendors on a real time basis using Real Time Gross Settlement (RTGS) available across 23,000 Bank Branches*. What’s more, payments and collections through RTGS are completely free! Make and receive remittances to & from your vendors & customers across 20,000 + Bank Branches of more than 50 Banks through Net Banking using National Electronic Fund Transfer (NEFT), Absolutely Free! Free 40 Demand Drafts & Free 40 Pay Orders issued from any HDFC Bank Branch* Convenience to withdraw and deposit cash at all our branches*. Competitive pricing on Demand Drafts drawn on Correspondent Banking Locations as well as Outstation Cheque Collection at HDFC Bank Locations InstaAlert service – receive updates on your account as and when the select transaction happens – all this without visiting the Branch or ATM! The top position is always the coveted position. With the Apex current account, take your business to a new high. On maintaining an average quarterly balance of Rs. 10 lakhs, this account makes sure you make the most of every business opportunities coming your way. Unlimited, free, anywhere Banking experience at the APEX is reserved for you. Features & Benefits Maximum transactional benefits with faster mobilization of funds Average quarterly balance requirement of Rs. 10, 00,000/- Access to more than 750 branches Huge cost savings in inter-city transactions for payable-at-par cheque issuance, funds transfers, NEFT, RTGS or Demand Draft / Pay Order Faster collection of outstation cheques Free Intercity Cheque Collection & Payments within HDFC Bank Network (excluding Dahej). Free Account to Account funds transfer between HDFC Bank accounts. Free payment and collection through RTGS Free payment and collection using NEFT (through NetBanking) Free Demand Drafts which can be issued from any HDFC Bank branch Free Pay Orders which can be issued from any HDFC Bank branch Convenience to withdraw and deposit cash at all our branches* Free Cash Deposit up to Rs. 100 lacs per month across all home branches (subject to a maximum of 50 transactions per month and a per day limit of Rs.1,00,000/- on cash deposit at a non home branch) Choice of local / Payable at Par Cheques. Free 500 leaves per month Register for InstaAlert service and receive updates on your account as and when the select transaction happens – all this without visiting the branch or ATM! . Fees and Charges for Apex Current Account:[pic] Minimum Balance (Average Quarterly Balance)Rs. 10, 00,000/- per quarter Non-Maintenance Charges per quarter:Charge of Rs.5,000/- per quarter if AQB is less than Rs.10,00,000 but greater than or equal to Rs. 5,00,000/-; Rs.10,000/- per quarter if AQB is less than Rs. 5,00,000/- Cheque Book Charges (Issued By Bank) ——–Payable-at-par 500 cheque leaves free per month. Charges Rs 2/- per leaf beyond 500 leaves Other Current Account Facilities Issue of Duplicate / Adhoc StatementRs. 100 at Branch, Rs. 30 per statement through Net Banking and Phone Banking (IVR), Rs. 50 per statement through Phone Banking (non-IVR), ATM and Mobile Banking Mode of calculation of minimum average quarterly balanceAverage of daily closing balances of each day spread over a period of three months Remittance facility through own Bank Demand Drafts (DD) Payable at HDFC Bank Locations (Issued from Any branch)/ Duplicate DDFree without limit Pay Orders (PO) – on HDFC Bank Location (Issued from Any branch)/ Duplicate PO Free without limit Issuance of DD / PO through Phone Banking————-Free without limit Only DD amount up to Rs. 5, 00,000 for Current Apex Account holders accepted at Phone Banking DD/PO-Cancellation/Revalidation———Rs.50/- per instrument NEFT/EFT Transactions: Payments————-Free Collections————Free RTGS Transactions: Payments————-Free Collections————Free Local Transactions (At home branch location) Local cheques collections & payments——————————Free Account to Account Fund Transfer within HDFC Bank———-Free Anywhere Transactions (except Dahej) Account-to-Account Fund Transfer within HDFC Bank—————————Free Clearing Transactions-Collections &Payment at HDFC Bank locations—-Free Bulk Transaction Charges: All transactions are subject to a maximum of 500 transactions per month, beyond which charges @ Rs.5/- per transaction would be levied. Includes all Local / Anywhere clearing and funds transfer transactions. Remittance facility through other Bank Issue of Demand Drafts (DD) / Duplicate DD (Correspondent tie up)———-Free up to Rs 15 Lacs per month, beyond which charges of Rs. 1.50 per 1000, Minimum Rs. 50/- per instrument DD-Cancellation / Revalidation————-Rs.50/- per instrument Cheque Collection Outstation Cheque collection on HDFC Bank Locations—————-Free Outstation Cheque Collection on non-branch locationsCorrespondent bank locations: Rs.3/- per Rs.1, 000/-, min Rs. 50/-. For Clean locations (non-correspondent bank locations) & non-MICR cheques: Rs 4.5/- per Rs 1000/-, min of Rs 50 per transaction (includes courier charges) Cash Transactions 1. Cash Deposit Cash Deposit-Home Branch CityFree up to Rs. 100 Lakh per month or 50 Transactions whichever is lower. Deposit in excess of Rs. 100 Lakh per month or 50 transactions will be charged @ Rs.1/- per Rs. 1000/-, minimum Rs.50/-. (Cash deposit at non- home branches within home branch city subject to limit of Rs.1,00,000/- per account per day) Cash Deposit – Non Home Branch City Charges @ Rs 3 per Rs 1000/-, minimum of Rs 50 per transaction. (Maximum deposit allowed up to Rs 1, 00,000/- per day) 2. Cash Withdrawal Cash Withdrawal-Home Branch———–Free. Cash Withdrawal-Non Home Branch-Intercity & IntracityFree cash withdrawals up to Rs.2,00,000/- per day, beyond which charges @ Rs. 2/- per Rs.1000/-, min Presenting maximum benefits and minimum hassles for you with Max Current Account! With a Rs. 5 lakhs average quarterly balance requirement, we present to you a world of privileges that helps your business expand and grow. Features like maximum free transaction limits including other beneficial features on this current account truly enhances your business potential to the Maximum. Features & Benefits Maximum transactional benefits with faster mobilization of funds Average quarterly balance requirement of Rs. 5, 00,000/- Access to more than 750 branches Huge cost savings in inter-city transactions for payable-at-par cheque issuance, funds transfers, NEFT, RTGS or Demand Draft / Pay Order Faster collection of outstation cheques: Free Account to Account funds transfer between HDFC Bank accounts Free payment and collection through RTGS Free payment and collection using NEFT (through Net Banking) Free Demand Drafts which can be issued from any HDFC Bank branch Free Pay Orders which can be issued from any HDFC Bank branch Free anywhere collection & payment (clearing) up to Rs. 5 Crore per month within HDFC Bank branch network (except Dahej) Convenience to withdraw and deposit cash at all our branches* Free cash deposit up to Rs. 50 Lakh per month across all home branches (subject to a maximum of 50 transactions per month and a per day limit of Rs.1, 00,000/- on cash deposit at a non home branch) Choice of local / Payable at Par cheques. 500 leaves free per month Register for InstaAlert service and receive updates on your account as and when the select transaction happens – all this without visiting the branch or ATM! Fees and Charges for Max Current Account †¢ [pic]Description of Charges Minimum Balance (Average Quarterly Balance) ——–Rs. 5, 00,000/- per quarter †¢ Non-Maintenance Charges per quarter Charge of Rs.3,000/- per quarter if AQB is less than Rs.5,00,000 but greater than or equal to Rs. 2,50,000/-; Rs.8,000/- per quarter if AQB is less than Rs. 2,50,000/- Cheque Book Charges (Issued by Bank) 500 cheques leave Free per month. Charges Rs. 2/- per leaf beyond 500 leaves †¢ Other Current Account facilities Issue of Duplicate / Adhoc Statement Rs. 100 at Branch, Rs. 30 per statement through Net Banking & Phone Banking (IVR), Rs. 50 per statement through Phone Banking (non-IVR), ATM & Mobile Banking Mode of Calculation of Minimum Average Quarterly Balance Average of daily closing balances of each day spread over a period of 3 months. Remittance facility through own Bank: Demand Drafts (DD) Payable at HDFC Bank Locations (Issued from Any branch)/ Duplicate DD Free without limit Pay Orders (PO) – on HDFC Bank Locations (Issued from Any branch)/ Duplicate PO Free without limit Issuance of DD / PO through Phone Banking Free without limit Only DD amount up to Rs. 5, 00,000 for Current Max Accountholders accepted at Phone Banking. DD/PO-Cancellation/Revalidation———— Rs.50/- per instrument NEFT/EFT Transactions: Payments——————————-Free Collections——————————Free RTGS Transactions: Payments——————————–Free Collections——————————-Free Local Transactions (At home branch location) Local cheques collections & payments——————————————Free Account to Account Fund Transfer within HDFC Bank———————–Free Anywhere Transactions (except Dahej) Account to Account Funds Transfer within HDFC Bank————————–Free Payments & Collections at HDFC Bank Locations (except Dahej) Free up to Rs. 500 Lakh per month, beyond which charges @ Rs. 0.50/1000, min Rs.25/-. †¢ Bulk Transaction Charges All transactions are subject to a maximum of 300 transactions per month, beyond which charges @ Rs.5/- per transaction would be levied. Includes all Local / Anywhere clearing and funds transfer transactions. †¢ Remittance facility through other Bank Issue of Demand Drafts (DD) / Duplicate DD (Correspondent tie up) Rs. 1.50 per 1000, Minimum Rs. 50/- per instrument DD-Cancellation / Revalidation—————————–Rs.50/- per instrument †¢ Cheque Collection Outstation through own bank——————————–Free †¢ Outstation through another bank Correspondent bank locations: Rs.3/- per Rs.1, 000/-, min Rs. 50/-. For Clean locations (non-correspondent bank locations) & Non-MICR Cheques: Rs. 4.5 per Rs.1, 000/-, min Rs. 50/- (inclusive of courier charge) Cash Transactions 1. Cash Deposit Cash Deposit-Home Branch City Free up to Rs. 50 Lakh per month or 50 Transactions whichever is lower. Deposit in excess of Rs. 50 Lakh per month or 50 transactions will be charged @ Rs.1/- per Rs. 1000/-, minimum Rs.50/-. (Cash deposit at non- home branches within home branch location subject to limit of Rs.1, 00,000/- per account per day) Cash Deposit – Non Home City Maximum Rs.1, 00,000/- per day. Charges @ Rs.3/- per Rs.1,000/-, minimum Rs. 50/- 2. Cash Withdrawal Cash Withdrawal-Home Branch———————–Free at Home Branch Cash Withdrawal-Non Home Branch-Intracity & Intracity Free cash withdrawals up to Rs. 1,00,00/- per day, beyond which charges @ Rs. 2/- per Rs.1000/-, min Rs.50/- (Only for incremental amount), Third party cash withdrawal allowed only up to maximum Rs.50,000/- per transaction. 2.8 MARKET PROFILE OF THE ORGANIZATION: Company Profile:HDFC Bank Limited Ticker:500180 Exchanges:OTH BOM 2008 Sales:124,140,000,000 Major Industry:Financial Sub Industry:Commercial Banks Country:INDIA Employees:37836 3.1 STUDENT’S WORK PROFILE (ROLE AND RESPONSIBILITIES): I have completed my summer taining in HDFC Bank Limited as a SALES EXECUTIVE. During this training I played some roles and responsibilities are as: ROLE- I have worked as a sales Executive in sales department in HDFC Bank Ltd. My role was to buildup better relationship with Customers. HDFC Bank expects its employees to take up the work of opening current account in their respective locations. My main role was to contact customers and make deal for opening current account, in meeting with customers I represent a demo to customer for current account, are as: RESPONSIBILITIES- †¢ To generate leads for the Bank. †¢ To buildup better relationship with customers. †¢ To increase the sales of the Bank. †¢ To provide awareness about the current account. †¢ To achieve company’s target. 3.2 DESCRIPTION OF LIVE EXPERIENCE: Working with HDFC Bank It was a nice experience. When I entered into the bank, I was very nerves. However after entering I knew the real mean of working with the big organization. We need to follow the rules and regulations of the company. Coming at the exact time in the bank is very important. These things are very important which we need to learn : †¢ How should behave in the organization? †¢ How behave and coordinate with the customer? †¢ How we need to talk to our Boss, our superior and colleges? Working with the HDFC I increased my communication skills. Also I knew the Importance of the coordination among all the employees. All the employees are working as a team. When I was new, the entire employees helped me to learn the work culture HDFC Bank. In this company my work is to buildup the relationship with customers and to provide leads to the company for opening current account and making relationship with the bank. In present time the customers are not very well aware about the HDFC’s products. 3.3 STUDENT CONTRIBUTION TO ORGANIZATION: In this Company I am working as a Sales Executive. In this Organization my role is to buildup better relationship with Customers, and I promote the current account. My contribution towards this organization like: †¢ I provide leads everyday for opening current account. †¢ I make good relationship between Bank and customers. †¢ I provide awareness about the current account through some demos and calling. †¢ I help in making some useful marketing strategies. 1. RESEARCH INSTRUMENT : A questionnaire was prepared with the relevant questions consisting mainly of closed end questions especially dichotomous type which offered the respondents between only two alternatives either (Yes/No). The respondents were personally met and the collection of information was properly administered to avoid non-respondent error. The primary data is collected by cold calling from respected place of branch. The data is collected by using a questionnaire, which is given as an Appendix at the end of this report. 2. SOURCE OF DATA : The study is based on both primary and secondary data. Most of the findings are based on the data collection through interaction with customers. A structured disguised questionnaire is prepared together the information. Close as well as open-ended questions are asked. Some multiple-choice questions are also included. 3. RESEARCH DESIGN AND METHODOLOGY: Main Methodology -: Collection of Primary data (Consumer and Market Research) through Personal Questionnaires & Collection of Secondary Data (Study of various Current Account) through Computer Data, Web sites, Books and Magazines. FIELDWORK: The respondents are personally interviewed, for about 3 to 5 minutes on an average to collect the data. The format prepared beforehand was strictly adhered to. Though it was sufficient in itself and could be matched to prospective respondents, personal interviews are conducted to be able to make first hand observation that would reveal some useful information about the subject of study. RESEARCH ANALYSIS: After the collection of data I have categorize the data into – †¢ Primary Data †¢ Secondary Data As we know the data collected in primary mode is more reliable in the comparison of secondary data. So we depend more on the primary data. SOURCES OF PRIMARY DATA: †¢ Survey †¢ Personal SOURCES OF SECONDARY DATA: †¢ Through internet †¢ Branch manager approvals †¢ Personal vehicle dealers †¢ Brochure of the bank 4. SUMMARY OF FINDINGS: The Housing Development Finance Corporation Limited was introduced in 1994, after the Reserve Bank of India approved private sector banking. Operating in over 300 Indian cities, HDFC Bank has over 700 branches and 1600 ATMs. It offers personal, NRI and wholesale banking services. Net profit for the March 2006-2007 reached Rs. 1,141.5 crore. In early 2007, HDFC officially entered the microfinance market and opened branches that provide funding to self-help microfinance group. After finding primary and secondary data I find: 1. Customers don’t know about the advantage of our current account. 2. Customers are less aware about the benefits Providing Company. 3. Customers have no more knowledge about the HDFC Bank limited. 4. HDFC reduces the complexity of current account. 5. HDFC provides best way to earn more profit. 6. HDFC is beneficial for making profit and various types of works. 7. The procedure of HDFC is very easy. [pic] 1. SUMMARY OF LEARNING EXPERENCE: HDFC Ltd has the objective to enhance residential housing stock and promote home ownership. Their offerings range from hassle-free home loans and deposit products, to property related services and a training facility. They also offer specialized financial services to the customer base through partnerships with some of the best financial institutions worldwide. HDFC Bank began operations in 1995 with a simple mission: to be a â€Å"World-class Indian Bank†. We realized that only a single-minded focus on product quality and service excellence would help us get there. Today, we are proud to say that we are well on our way towards that goal. It is extremely gratifying that our efforts towards providing customer convenience have been appreciated both nationally and internationally. So that I learn many important things from HDFC and market are as: 1. I have gained live experience of marketing. 2. I find all types of help from my training in charge. 3. I have gained knowledge in the field of HDFC. 4. I find there are many customers are not aware about the HDFC. 5. I find there are lots of opportunities in the Banking Sector. 2. CONCLUSIONS AND RECOMMENDATIONS: Conclusion HDFC Ltd has the objective to enhance residential housing stock and promote home ownership. Their offerings range from hassle-free home loans and deposit products, to property related services and a training facility. They also offer specialized financial services to the customer base through partnerships with some of the best financial institutions worldwide. HDFC Bank began operations in 1995 with a simple mission: to be a â€Å"World-class Indian Bank†. We realized that only a single-minded focus on product quality and service excellence would help us get there. Today, we are proud to say that we are well on our way towards that goal. It is extremely gratifying that our efforts towards providing customer convenience have been appreciated both nationally and internationally. . Besides we also have a dedicated technical team as well as customer care services and its procedure is also very simple. Recommendations 1. To provides awareness about Current Account and its uses to customers. 2. To open maximum and Big accounts for getting more profit. 3. To target not only metro cities, target all big and small city or village. 4. To build the customer relationship 5. To improve its marketing strategies 6. To improve its selling process [pic] COPY OF QUESTIONNAIRE: 1. Are you aware about Current Account? a. Yes b. No 2. Are you aware about current account providing HDFC Bank? a. Yes b. No 3. Are you aware about HDFC Bank Limited? a. Yes b. No 4. Are you aware about the procedure of Current Account? a. Yes b. No 5. Is HDFC reduces the complexity of Current Account procedure? a. Yes b. No 6. Is HDFC provides you cheap and best way to earn money and to make you a independent owner? a. Yes b. No 7. Are you aware about the profit volume ratio doing business with HDFC? a. Yes b. No 8. Are you interested to open current account in HDFC Bank ? a. Yes b. No BIBLIOGRAPHY: 1. www.hdfcbankltd.com 2. www.hdfc.in 3. www.google.com 4. Business Today 5. India Today [pic] ———————– Sales Executive Team Leader Sales Manager Area Sales Manager Area Sales Head Regional Sales Manager Zonal Sales Manager National Sales Manager

When the Leeves Broke

Cruz 1 Carolina Cruz Professor Gwaltney English 1102 March 14, 2013 When the Levees Broke: A Rhetorical Analysis It is nearly impossible to imagine that one day you can be safe in your home and with all of your belongings and the next day a hurricane leaves you with nothing. Unfortunately, the 484,000 people who lived in New Orleans had to experience those unimaginable thoughts first hand in 2005 due to Hurricane Katrina. â€Å"An entire city was nearly wiped off the face of the earth† (Kellogg) and at least 1,833 people were killed during and after the storm.There are many theories and conspiracies of what happened with the levees and what could have been done better in order to help the residents of New Orleans. Director Spike Lee felt very strongly about the issue and decided to make a documentary in order to give the people of New Orleans justice. By directing When the Levees Broke, Spike Lee gives the audience his personal view on the entire situation dealing with Hurrica ne Katrina and her aftermath. With his use of video editing and choice of certain interviews, Lee gave not only emotional credibility to his movie but also a logical point of view.The main argument of the documentary was to explain the series of events that occurred during and following the storm, while also getting the inside point of views of some of the Hurricane Katrina victims. Another argument Spike Lee was trying to make Cruz 2 was that there was a lot more to the disaster than just the storm. I do believe that Lee did a good job in getting his point across in his documentary but I do not believe it was a very strong argument. The argument is not very convincing because not everyone’s view was included in the film.It seems that Spike Lee was very biased while making the documentary and had no problem with expressing it in his film. Though I do somewhat agree with Lee’s point of view, I do not believe that it was a very well rounded argument. In his documentary, Lee confronts the underlying problems that occurred at the time of the hurricane such as racial, cultural and political issues. By adding so much information about what was actually occurring during Hurricane Katrina in his film, Lee made a very well put together documentary.Lee’s purpose of making the film was to give the victims their chance to speak out and to show â€Å"how the poor and underprivileged of New Orleans were mistreated in this grand calamity and still ignored today† (Chisholm). Lee is a very passionate and outspoken man and he conveyed his message in a way where the victims had the upper hand and could speak on the real issues. Had Spike Lee not been so biased, I think both his argument and documentary could have been excellent. Spike Lee used the Aristotelian appeal of pathos the most throughout his documentary in order to catch the audience’s attention.The way he incorporates certain cultural music and photos of the aftermath of Hurricane Kat rina make the audience more inclined to pay attention. The collection of photographs Lee features in his film not only let us see what was happening during Hurricane Katrina, they also â€Å"add texture and even further weight to these stories† (Kellogg). He does this on purpose in order to make the audience feel sympathy towards all the people who were interviewed as well as those Cruz 3 who passed away due to Hurricane Katrina.The best way Lee kept the attention of the audience was by â€Å"allowing the people who lived through the disaster to tell their stories† (Kellogg). The viewer is more likely to pay attention if they are stimulated emotionally and that is what Spike Lee aimed for. He also shows the audience how the â€Å"evacuation process separated parents from children as people were loaded onto buses,† by doing this, the audience gets a more in depth view of the disaster and is more likely to feel sad and watch the documentary more.The underlying iss ue that Lee was trying to explain to the audience was that â€Å"the storm was damaging by itself, but that was not the true disaster† (Chisholm). Some critics do not believe that Spike Lee was meant to make this film because he did not capture everyone’s point of view. This film is supposed to be about just the victims opinion on what they thought about the situation dealing with the government and Hurricane Katrina. I think he was well fit for the job because Lee’s â€Å"films have looked unflinchingly at some of the most polarizing subjects† (Jacobs) nd it was no shock that he made this documentary about Hurricane Katrina. There were many criticisms about the documentary such as; it did not necessarily discuss all of the people of New Orleans and it gave us a bad view of the government. Lee had his own conspiracy on how the levees were blown up as opposed to just being ruined by the hurricane. Lee’s film was also criticized because it â€Å"sug gested that the explosion assured that the poor neighborhoods be damaged and not the rich developments further down† (Jacobs) and that did not take well with the conservative circles.Another reason his documentary was Cruz 4 faulty was because it had a very biased standpoint and â€Å"Mr. Lee’s documentary boils with anger and a degree of paranoia† (Holden). The three main topics this documentary touched on were those such as politics, cultural issues and racial issues. There were many complaints within the movie about the government from the victims of Hurricane Katrina. The people of New Orleans were outraged by the â€Å"tardy response of the Bush administration to the crisis† (Jacobs).A large portion of the documentary focused on the lack of help from the government, it explained how a few government officials took longer than normal to help with the disaster in New Orleans. The fact that bodies were still being found after F. E. M. A supposedly search ed all the houses was a big concern for the people. F. E. M. A had not been giving the victims the proper care they needed for the amount of time that they had left and that was a very high concern to the people who desperately needed help from F.E. M. A. George Bush and Dick Chaney were also spoken upon in a bad manner as well because they had more important things to do rather than help the dying people of their own country. Just like most of his other films, Spike Lee made his documentary mostly about race. At one point in the movie it explains how the disaster started the â€Å"racist, vigilante atmosphere which gave cops and soldiers carte blanche to shoot on sight ‘looters’† (Onesto) and how they were not afraid to follow through with orders.The majority of the people Lee interviewed were poor and black and were treated very poorly. In this film, Lee insinuates that the victims are being treated like slaves and separated from their families. He expresses â €Å"the truth of how the institutions of white supremacy and the ideas of racism are woven into the very workings of this system of U. S. capitalism† (Onesto). Culture is a big deal in Cruz 5 New Orleans; the people consider their culture the most important and valuable thing to them.A very large part of the New Orleans culture is Mardi Gras and it was a concern of the people whether they should or should not have the celebration the following year after Hurricane Katrina. Mardi Gras is an annual celebration and even the hurricane could not completely bring the residents of New Orleans down. Spike Lee wanted to show that even though the city looked bad, the people of New Orleans still had their high spirits. All the controversy involving New Orleans such as race, politics and culture lured Spike Lee to make a documentary about the hurricane.Based off his previous films Lee was fit to make this film and did a good job in conveying his message. With this use of enhanced photogr aphy and video editing Lee was able to make an informative yet captivating film that showed the other side of the story. In his documentary, we can finally â€Å"put human faces on the devastation† (Jacobs) and realize that these people were once like us in their homes. His film not only allows us to see what occurred in August of 2006, but it lets us hear the individual stories and realize what we were not told by the government.The documentary gives us the victims view of the disaster and it makes the viewer more aware of the devastation that the people of New Orleans had to face. By making this documentary, Lee not only helped explain the troubles of the victims of Hurricane Katrina but he also let the people come out and express how they felt during the evacuation and rebuilding process. Cruz 6 Works Cited Chisholm, Kenneth. â€Å"Plot Summary for â€Å"When the Levees Broke: A Requiem in Four Acts†Ã¢â‚¬  IMDb. IMDb. com, n. d. Web. 8 Mar. 2013. Holden, Stephen. â€Å"‘When the Levees Broke’: Spike Lee’s Tales From a Broken City. Www. nytimes. com. The New York Times, 21 Aug. 2006. Web. 2013. Jacobs, Jay S. â€Å"PopEntertainment. com: Spike Lee Interview about ‘When the Levees Broke: A Requiem in Four Acts. ‘† PopEntertainment. com: Spike Lee Interview about ‘When the Levees Broke: A Requiem in Four Acts. ‘ N. p. , 18 Dec. 2006. Web. 6 Mar. 2013. Onesto, Li. â€Å"Spike Lee's When the Levees Broke: Bitter Truth About the Crimes in New Orleans. † Spike Lee's When the Levees Broke: Bitter Truth About the Crimes in New Orleans. Revolution Newspaper, 27 Aug. 2006. Web. 7 Mar. 2013.